Internet for the next billion

[photo Rauno Granath]
Date posted
24-08-08
Posted by
Rauno Granath

Rauno Granath is responsible for Nokia Siemens Networks' approach to, and solutions for, emerging markets.

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From Aachen to Zvishavane, ready for worldwide connectivity?

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From Aachen to Zvishavane, ready for worldwide connectivity?

Universal access to ICT will change our lives in ways that no one can predict.

We are racing into a new age of communications which, in a few short years, will see billions and billions of people given access to communications and information services for the very first time.

We estimate that four people are being connected for the first time every second (see the counter on our homepage).

At this rate of change, we estimate that five billion people will be connected to some form of ICT by the year 2015 – just seven short years from now.

In this exciting future, consumers across developed and emerging markets will enjoy fast data connections that will bring new ways to find information about the world around them. By connecting them to content, to knowledge and to their peers, people will feel closer to the issues that matter to them most.

Satisfying consumer demands through mobile technology

Mobility will increase its dominance of voice services, commanding 70-90% of all global traffic, depending on the market. In emerging markets, the affordability and convenience of mobile devices will play a crucial role in extending the reach of the internet.

More and more capabilities will be integrated into mobile devices. Information services will experience progressive and deep convergence. These trends will lead to new recipes for personalized content that will bring benefits beyond anything we can imagine today.

People will use mobile devices to become involved in new communities in which they will collaborate to create content and services for themselves, for entertainment and for business purposes. Indeed, completely new business models will emerge as mobile communications stimulates enterprises and encourages closer global cooperation.

The mobile will continue to provide countless new opportunities in education, employment, healthcare and public services. It will help people to better address demographic and environmental issues.

Understandably, this sharp predicted rise will pose both tremendous opportunities for – and challenges to – the ICT industry.

The communications industry must be able to adapt to varied needs

On a practical level, different economies, governments and cultures will each require specific, tailored solutions to enable this great change.

For instance, in remote areas far from the power grid, networks will need to be more and more efficient in order to use sustainable energy such as solar and wind power, avoiding the expensive and messy need for trucking in diesel.

In spite of these challenges, the opportunities are mind-boggling. Did you know that only 4% of Africans use the Internet? And 78% of lower income people in India have never even heard of the Internet? (Source: LIRNEAsia, Teleuse@BOP, Pakistan, India, Sri Lanka, Philippines, Thailand, 2006)

A new era of connectivity is on the horizon, enabled by the cooperation and innovation of all stakeholders. Together, we are making it happen – seven times a second.

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comments

ArnoK said [16-09-08 17:49:32]
78% of lower income people in India have never even heard of the Internet

ICT penetration evolution is linked to overall progress on education.

In view of an estimated overall literacy rate in India and many African countries of around 60-70% (= 30-40% analphabets, and surely a higher proportion in the lower income level segments): http://en.wikipedia.org/wiki/Image:World_literacy_map_UNHD_2007_2008.png

raising internet access penetration in emerging markets may likely primarily address such users who do use a mobile phone already today.

Vast upside potential already in this market segment is clearly illustrated taking into account the current 3.2 billion mobile users and comparing this with todays 1.5 billion internet users globally: http://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users.

note: India today has 25% mobile penetration and 5% internet penetration rates, a clear indication of related upside potential for the provision of internet services over mobile devices.

But even basic voice in many cases can be already an extremely powerful enabler to access of information from the outside world also for rural communities in emerging markets.

mmarin said [18-09-08 12:26:44]
Internet in emerging markets has a lot of potential

ArnoK has very good comments.

The success of voice in emerging markets has been truly remarkable. "Getting connected" offers a wide range of opportunities for individuals that were not there before.

And these opportunities can become even wider with internet. Regarging the usage of internet there is evidence from the market that people, particularly kids, are amazingly fast in picking up the usage of internet even if they are not familiar with it. They learn from each other and teach on.

Internet in emerging markets where affordability is one of the key drivers, for sure will need to take benefit of all technologies available, but in addition new business models need to be considered.

Innovation and insight is required to succeed.